Basically Desi Blouses | 👑 Premium Style Elevation

Privacy Policy

Last Updated: October 28, 2025

This privacy policy explains how Basically Desi uses and protects any information that you provide when you use our website and mobile application. Basically Desi is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our services, you can be assured that it will only be used in accordance with this privacy statement. We may update this policy from time to time by updating this page. You should check this page periodically to ensure that you are satisfied with any changes.

What Information We Collect

We collect the following information to provide you with our custom blouse design and e-commerce services:

Personal Information:

  • Name
  • Email address
  • Phone number (for SMS OTP authentication and order updates)
  • Shipping and billing addresses

Body Measurements:

  • Bust, waist, arm hole, sleeve and shoulder measurements
  • Custom measurement data for personalized fit recommendations

Design & Preferences:

  • Custom blouse designs you create
  • Saved and favorite designs
  • Design history
  • Color and pattern preferences

Transaction Data:

  • Order history and purchase details
  • Payment information (processed securely through Razorpay - we do not store complete card details)
  • Order status and tracking information

Technical Data:

  • Device information and usage patterns (shared with Meta and Google for analytics and advertising - not stored by us)
  • Cookies for website functionality and analytics

How We Use Your Information

We use the information we collect for the following purposes:

  • Order Fulfillment: To process and deliver your custom-designed blouses
  • Personalization: To provide AI-powered size recommendations based on your measurements and design suggestions tailored to your preferences
  • Customer Support: To respond to your inquiries and resolve any issues
  • Product Improvement: To enhance our sizing algorithm, design platform, and overall service quality
  • Communication: To send order updates, delivery notifications, and (with your consent) promotional offers about new products and special deals
  • Internal Operations: To maintain internal records and improve our products and services
  • Marketing Research: We may contact you by email or phone for feedback and market research purposes

How We Share Your Information

We share limited information only with trusted service providers necessary to operate our business:

  • Razorpay: Secure payment processing (PCI DSS compliant)
  • MSG91: SMS delivery for OTP authentication and order notifications
  • Brevo (SendinBlue): Email communications for order updates and marketing (with your consent)
  • Delhivery: Shipping and logistics (name, phone, and delivery address only)
  • Meta (Facebook): Advertising and pixel tracking (anonymized data)
  • Google: Analytics and advertising (anonymized data)

We do NOT:

  • Sell your personal data to third parties
  • Share your measurements with anyone outside our organization
  • Use your data for purposes you haven't consented to

Security

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect:

  • Encryption: All data transmitted between your device and our servers uses industry-standard SSL/TLS encryption (256-bit)
  • Database Security: Sensitive data stored in our databases is encrypted at rest
  • Access Controls: Two-factor authentication for employee accounts and restricted access based on role requirements
  • Infrastructure: Secure hosting on servers located in India with private network and IP-based firewall protection
  • Payment Security: PCI DSS compliant payment processing through Razorpay - we never store complete credit/debit card information

In the event of a data breach, we will notify affected users within 72 hours and take immediate steps to secure your information.

You agree and acknowledge that your information may be disclosed as required during any governmental or police investigation, or in accordance with a court order, under Section 79 of the Information Technology Act, 2000 and the Information Technology (Intermediaries Guidelines) Rules 2011.

Data Storage and Retention

Storage Location: All data is stored on secure servers located in India, ensuring compliance with Indian data protection requirements.

Retention Policy:

  • Active account data is retained while your account remains active
  • Order history and transaction records are retained as long as your account is active
  • Upon account deletion, your data is removed immediately (account deletion feature in development)

International Customers: For customers outside India, your data may be transferred to and processed in India for order fulfillment and service delivery.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual, tailoring operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use cookies for:

  • Essential Cookies: Required for app functionality (shopping cart, login sessions)
  • Analytics Cookies: To understand how you use our app and improve our services (Google Analytics)
  • Advertising Cookies: To deliver relevant advertisements (Facebook Pixel, Google Ads)

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website to better serve customer needs. We use this information for statistical analysis purposes only.

Your Data Rights

You have the following rights regarding your personal data:

  • Access: You can view your personal information, measurements, and order history in your account
  • Rectification: You can edit and update your information (feature in development for full self-service)
  • Deletion: You can request deletion of your account and associated data by contacting us
  • Opt-out: You can unsubscribe from marketing emails using the unsubscribe link in any promotional email
  • Data Portability: You can request a copy of your data in a machine-readable format

To exercise any of these rights, please contact us at [email protected] or call +91-7842652121.

Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and information we think you may find interesting. All marketing emails include an unsubscribe link that allows you to opt out at any time.

We use Brevo (SendinBlue) for our email marketing, which automatically provides unsubscribe functionality in compliance with email marketing regulations.

Children's Privacy

Our services are intended for users aged 18 and above. We do not knowingly collect personal information from individuals under 18 years of age. If we discover that we have inadvertently collected information from a minor, we will delete it immediately. If you believe we have collected information from a minor, please contact us at [email protected].

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Email: [email protected]

Phone: +91-7842652121

Address: Plot no 102, Vinayak Nagar, Gachibowli, Hyderabad, Telangana, India

Response Time: We aim to respond to all privacy-related inquiries within 48 hours.

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Material changes will be communicated via email or in-app notification. Your continued use of our services after changes are made constitutes acceptance of the updated policy. Previous versions are available upon request.